"Zara is never next to Hermès."
A luxury brand chooses its neighbours to protect its value. Ultra-luxury homes work the same way: what stands next door is part of the price.
Burj Al Arab beside Marsa Al Arab, the Bulgari resort on Jumeirah Bay, Aman on the Dubai Peninsula. At the very top, buyers pay to live among their peers.
Source: Dubai waterfront study guide, p.5